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[How To] Write a winning web design proposal (every time) + templates

Web Design Proposal Template

❶This term makes the client think more about what information is included on the site, and protects the design firm from any legal problems that may arise.

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Sample Website Proposal

Sample Website Proposal This is a typical website proposal used when requesting web development work from a web designer My Company, Local Web Solutions is pleased to submit a proposal for the development of your website.

The terms of this proposal are valid until December 23 rd , The purpose of this website is to promote Affiliate products for distributors of high quality hand made Wooden Toys, games and puzzles to a global market you have identified through your research. Your website will serve as the focal point of your global entry intp the online toy retailing market. Local Web Solutions will provide the following services during the development of your website: Develop a page layout, look and feel to be used throughout the site using your existing SBI package, username and password, with your guidance using one of the standard SBI templates.

Register a domain name for you using SBI! As you requested, I will review your domain name and help you to choose just the right one for your website. Testing the keywords for maximum profitability and deciding on the right ones to use would of course determine which phrase we use. Design the navigation scheme according to your instructions. The articles written by other Authors will be preceded with a keyword focused two or three paragraph introduction and will then be summarized at the end by myself to optimize the pages for Search Engine rankings.

Edit, optimize and incorporate content in the form of text, photographs and images provided by you into the website. Optimize the website for search engine positioning using keywords relevant to your niche market.

I cannot guarantee that this will work on your website , nor that you will rank highly in their search results, but to date it has proven to be an extremely effective strategy, is quite acceptable to the search engines and also appears to work well with getting listed quickly in Google. This website will work in all ordinary browsers.

It will not be designed to operate on mobile devices unless specifically designated. Designing a website to operate efficiently on mobile devices takes additional work and consideration above and beyond a basic website. Such additional work should be specified and factored into the overall cost of the project. After completion of the design and development of the website under this Proposal, any future modifications of content or other maintenance of the website will be the responsibility of the CLIENT unless the parties enter into a separate agreement for those services.

Websites, by their nature, will require continued tweaking or sometimes more extensive updates or work. The parties need to understand what of that work is included under this agreement, and what should fall within a separate website maintenance agreement. Sometimes you may want to add more specificity on when updates are made, depending on the personalities of the people involved.

If you promise weekly updates, you might avoid daily phone calls from the client. These terms are important because they can account for significant cost above and beyond the design and creation of the website. Budgets and pricing need to account for this. This term is necessary to ensure that the project moves along at a reasonable pace towards completion.

The design firm cannot commit to a completion date and have the client wait until the last minute to provide materials necessary to its completion. Both parties agree on the importance of respecting the intellectual property rights of others, including rights relating to patents, trademarks, service marks, and copyrights.

Additionally, neither Party shall include within the website any functionality that is protected by a patent to which the Party has no license or permission to use. If either party, either intentionally or inadvertently, violates these guarantees, that party agrees to indemnify pay for any resulting damages to the other party based on a claim from the owner, including attorney fees.

There are legal hazards involved in copying text, graphics, photos, and the like from, say, a google search. This term makes the client think more about what information is included on the site, and protects the design firm from any legal problems that may arise. You could even provide a link to make a deposit online. Our right-brain thinking often rebels at the idea of drafting a new proposal for each client.

Paragraphs of text that are used for each proposal — regardless of the client — are a bad idea. Each project is different; therefore, each proposal should be different. If you do want to include a few generic paragraphs about yourself, your company or your past clients a bit of a portfolio, if you will , do it at the end of the proposal.

In order to be as persuasive as possible, you need to focus on them — not you. However, it is a necessary evil of business. You might as well learn to do it right! Mike Hanski is a content strategist and a blog writer at Bid4papers.

He specializes in writing papers and short essays on history and literature and provides editing services to clients from various industries. Usually a very mundane task at best. Yet it has to be done!

What do they want to hear? Hi Jacob, Wonderful post which contains very useful information. I like to read the the whole post because in which you provide complete detail reading Writing winning web proposal. Thanks for sharing such an excellent article. Thank you very much for sharing!

This will help me a lot on my journey from a sub-par designer into a creative professional. Have been following your site for a while, and I love the content. Good luck with your travels chasing the summer. I so want to do that someday! I found this particular post while researching some tips about freelancer pricing. Sadly, the entire structure, examples etc of this article seem to be the same as https: It looks like a re-write.

Nothing new said here. Except for the graphics. Wow, you nailed it. All of these comments complimenting the author on his work, yet the article was literally from someone else and recopied here. Thanks for bringing it to my attention. I applied this process and I got the good result. Although I do web design on a daily basis its always good to learn new tricks on how to get the clients on the hook.

I love how you simplified the breakdown of services and fees. Thanks for the great article Mike, a lot of good tips for me in here. But to simplify the process I store these principles as sections in templates. Helps make the design process easier and shows off to our clients how impressive we are without spending hours prettfying a boring word doc.

On pricing table, you discussed only custom website. This article has been contributed by Mike Hanski. Martin Orton Monday, September 1, at 3: This is quite an interesting take on writing a proposal. Archie Makuwa Tuesday, September 2, at 8: Debbie Monday, December 29, at 7: Web designing is not really my thing so I really need a training.

Molly Wednesday, September 3, at WT Wednesday, September 3, at Wow, superbly illustrated the article with graphics, nicely written, thanks!


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Writing a web design proposal is not the most fun task, but it's critical to your survival. Follow our guidelines to write a winning web design proposal every time. Web Audit/Strategy Proposal Template. If you're a marketing agency or freelancer offering web strategy services, our free sample proposal template shows an example of how to pitch website .